What makes GIYOU garden attractive
Garden, flowers, and jewellery
GIYOU is based on the garden, flowers, and jewellery.
Gardens are a place of growth, pleasure-seeking, natural reality, meditation, play of senses and experiences, aesthetics and representation. GIYOU was born from fascination with a garden, and desire to create a similarly enriching space for others where a mere walk would be an experience in and of itself, with the unique floral products serving many purposes.
Flowers are one of the prettiest natural things there are, traditionally associated with beauty. GIYOU gave them a unique spin, adding a touch of elegance, quality craftsmanship, and exclusivity. And though artificial, GIYOU does retain a part of fresh flowers.
And jewellery is related to the desire for beauty, tradition, personal connection with another person, power, and arts.
Eternal beauty
GIYOU freezes the beauty of flowers in time, making the joy they provide last longer. Vases cease to be “crystal executioners” and instead become a home to permanent brilliant beauty, which can evoke feelings of history or tradition and promote human relationships.
Changeable jewellery
The flowers’ diversity, the constant cultivation of new species, and the option to compile them into bouquets encourage collecting and regular gifting. GIYOU, that’s floral jewellery which changes from one moment to another.
Fineness, joy, and craftsmanship
GIYOU carry the main emotions flowers are imbued with - joy, fineness, and beauty. These qualities can combinie with a sense of pride in unique craftsmanship and generational value.
Versatility of flowers
Because customers can pick from materials of different values, as well as different sizes, the flowers are a good fit for any occasion.
Luxury and uniqueness
And some of them, especially large golden bouquets, bouquets of pure gold, or extraordinary bespoke products, evoke a strong sense of luxury and uniqueness.
