Milada Bláhová/Design and Art

When did you first see the place where you’d be creating your flowers?

"I first saw Saky on a rainy day in September 2014. The place had a special magic, smelled of history, there were lots of books there, pianos, and a fabulous garden with thousands of plants. I have been designing jewellery for a long time and it was easy to find inspiration and start creating in such an environment." 

How do you create flower designs?

"We start with a live flower, learn how it is built, the shapes and structure, then scratch the first model into wax and refine it. Each flower is then worked by hand, using jewellery making techniques. Over the years spent on preparation, we have gained a lot of knowledge on handling production in the best possible way."

Where do the design and production originate?

"All GIYOU flowers are designed and produced in the Czech Republic. We create the design and models ourselves and the work with Czech craft partners on production. Both the design and creation stages are very important to us, so we collaborate with very talented detail-oriented jewellers, creating a product that is not only beautiful but also can stand the test of time."

How will GIYOU flowers evolve?

"So far we have been working with meadow flowers; now we are creating a series of new flower species as well as unusual products with floral motifs. And we want to maintain this basic line in the long-term. We plan to create 5 to 10 new GIYOU flowers every year."

Radek Bláha/CMO

Why GIYOU?

"GIYOU has simplicity and grace, based on the age-old traditions of flower gifting, and adds something valuable to them. It is meant both for a young boy who shoves one flower in his pocket on his way to a date, and for those seeking a truly unique valuable gift. I myself have many times had difficulties finding a gift that would match my vision. And a silver or gold flower is a wonderful possibility. For a gifting and decoration as well."

Does really no one make such flowers?

"We were looking for similar flowers. But we haven’t found flowers , in this form and utility, anywhere else."

How are GIYOU flowers sold now?

"At the moment through our e-shop but we are developing other alternatives and partnerships. GIYOU’s connection to selected areas will also indicate what the flowers can offer people. Above all, however, we will focus on developing of the basic ideas of the flowers. And this will be more important to us than the volume of sales."