A story about the beauty of nature, humanity, and craftsmanship

HOW IT CAME TO BE

Passion and inspiration

GIYOU was born in 2022 at a charming historic homestead in Bohemia, nestled in a tiny village of 15 houses.

Milada’s world revolved around images, artistic expression, and jewellery-making; Radek’s was about visions and their implementation. Both founders had a shared worldview and found inspiration while surrounded by the thousands of flowers filling up the charming garden around their historic home. This sparked a desire to provide people with entirely new experiences.

The flowers first needed to bloom in the founders’ minds. Then it took three years for the dream to become an unprecedented reality. There wasn’t even suitable terminology to describe what they were trying to achieve, resulting in new terms such as "jewel flowers", "jewellery garden centre", "engagement and wedding flowers", or "family vase".

BLOSSOM

Into the world's garden

Almost immediately, originality, charm, and craftsmanship of the flowers earned the brand the appreciation of celebrities and the media. And extraordinary orders were not long in coming. In January 2023, a GIYOU customer ordered a world - unique bouquet of 118 flowers, all made of pure gold. And the dream of the founders, which few people understood at first, blossomed into a global company that began to sell flowers all over the world. The first world's garden of silver and gold flowers was born.

VALUES

Knowledge, beauty, humanity

We’re a Czech independent family business with a deep respect for anyone possessing knowledge, skills, passion, goals, and honesty. We appreciate freedom, authenticity, uniqueness, quality, and humanity. All production takes place in Czechia and we wish to keep it here. We want to make beautiful things at a beautiful place in a beautiful world. This is reflected in our activities and our view of the world.

GIYOU wishes for people to live in a world of joy, beauty, strength, love, and intimacy. GIYOU contains our own desire for such a world. We want to help others create their unique life, enriching and celebrating it.

MISSION

Our creation, your gifts and joy

We create unique flowers from silver and gold for you. You trust us to help you express your affection and appreciation in a unique way, celebrate the most precious moments of your life, and elevate your home. And we don’t take this responsibility lightly.

PRODUCTION

Mastery and craftsmanship

We’re fascinated with handicraft that’s immediately recognisable and impossible to imitate. Our jewel flowers are one of a kind, handmade of 925/1000 silver, 14 ct, 18 ct or 24 ct gold using a precise jewellery-making technique.

We wish to spearhead a new category of floral jewellery-making, one we’re defining right here, right now, intending to perfect and pass it down the generations.

GENTLENESS AND ENDLESS JOY

Our aesthetic

We make a unique experience, based on one of the most beautiful forms of life. GIYOU aesthetics, that’s purity, minimalism, subtle power, and respect. We depict real-life flowers but always challenge ourselves and leave room for creativity. GIYOU flowers are for various people and spaces and can already be found all over the world - in large cities, in the country, or in mountain cabins.

The flowers never lose their appeal, giving joy for generations. They’re passed from the grandmother to the mother and from the mother to the daughter, just like the precious, eternal objects in our homes.