ABOUT US

Passion and inspiration

GIYOU was born as an idea of two people, in Bohemia in 2022 in a historic homestead located in a small village of 15 houses.

Milada centred her world around images, artistry, and jewellery-making; Radek around ideas and their implementation. Both shared a similar worldview. The bountiful garden around the charming historic abode gave a lot, along with a seed of inspiration. The couple then spent the next three years nurturing, wanting to provide people with a new experience. There was no blueprint and for the first couple of years the flowers were merely an idea. What the founders were working on couldn’t even be put in words, and so new ones had to be created - jewellery flowers, jewellery garden, family vase.

Discover more about the people behind GIYOU here.

Global jewellery flower shop

Almost immediately, originality, charm, and craftsmanship of the flowers earned the brand the appreciation of celebrities and the media. 

And extraordinary orders were not long in coming. In January 2023, a GIYOU customer ordered a world - unique bouquet of 118 flowers, all made of pure gold.

And the dream of the founders, which few people understood at first, blossomed into a global company that began to sell flowers all over the world.

The first jewellery flower shop was born.

Our values and mission

We’re a Czech independent family business with a deep respect for anyone possessing knowledge, skills, passion, goals, and honesty. We appreciate freedom, joy, authenticity, uniqueness, quality, and humanity. All production takes place in Czechia and we wish to keep it here. We want to make beautiful things at a beautiful place in a beautiful world. This is reflected in our activities and our view of the world.  

GIYOU wishes for people to live in a magical world - a world of joy, beauty, strength, love, and intimacy. GIYOU contains our own desire for such a world. We want to help others create their unique life, enriching and celebrating it. It’s our belief that this is the purpose of our flowers.

You trust us to help you express your affection and appreciation, celebrate the most precious and personal moments in your life, and elevate your home. We don’t take this responsibility lightly.

Our aesthetic

We make a unique experience, based on one of the most beautiful forms of life. GIYOU aesthetics, that’s purity, minimalism, subtle power, and respect. We depict real-life flowers but always challenge ourselves and leave room for creativity.

GIYOU flowers are for various people and spaces and can already be found all over the world - in large cities, in the country, or in mountain cabins.

Your garden

Jewellery flowers are mainly opportunity for a unique gift. They can be gifted in person, bound as a bouquet, or placed in a vase, just like fresh-cut flowers. Large bouquets and golden flowers make for an impressive, valuable gift. And when placed in a vase, it elevates your homes. 

They’re an original symbol of weddings, engagements, and other special moments. People can also compile their big dream bouquet gradually, over time. Or create family vases that pass down the generations. 

Endless joy

Even though jewellery flowers aren’t to be worn on the skin or clothes, you keep them close. They always stay with you. The flowers elevate the most personal of your spaces, evoking attractiveness and intimacy, speaking a silent language understood all over the world.

The flowers never lose their appeal, giving joy for generations. They’re passed from the grandmother to the mother and from the mother to the daughter, just like the precious, eternal objects in our homes.