Obsession and Mastery
Every Jeweller’s Flower begins with a living flower
GIYOU mastery is rooted in delicate, precise handcraftsmanship.
We work with precious metals with a sensitivity to their beauty and detail.
We bring the art of jewellery-making into life, from design to the finishing touches.
We give our flowers our full attention, human skill, a sense of beauty, an obsession with detail and thoughtful consideration.
We come to know them and spend a great deal of time with them.
Studying Living Flowers
Every new species begins with observing a living flower.
We study its structure — the perianth, stamens, pistil, receptacle and stem — and observe how its form changes as it develops.
At this stage, our tables are filled with living flowers, vases, drawings, pencils and botanical books.
Our aim is not to create a botanical replica. We need to know the flower well enough to decide what is essential to its form.
From Flower to Model
The first form of a new Jeweller’s Flower is created by hand in wax.
We gradually refine the model, study its proportions and translate it into metal, where we continue to perfect it.
Developing a new model usually takes two to four weeks. Some models never make it into production. If we are not satisfied with the result, we start again.
When designing a flower, we consider more than the flower head itself. The stem is equally important — its proportions, how it will be made and how the flower will look alongside other species.
New species are introduced every year. Over time, we retire some older flowers from production; the final pieces remain in the GIYOU archive.
Designed for the Jewellery Garden
A Jeweller’s Flower is not designed solely as an individual piece of jewellery.
It must stand in a vase, combine with other species and allow for new arrangements.
That is why we consider not only the form of the flower itself, but also the length and proportions of the stem, its centre of gravity and the flower’s relationship with other species in the Jewellery Garden.
Each flower is designed to become part of bouquets and arrangements with other flowers, allowing people to continue growing their Jewellery Gardens over time.
Jewellery Making
Jeweller’s Flowers are made in silver and gold using traditional jewellery-making techniques.
Each component is made individually and passes through the hands of our jewellers during casting, assembly, grinding, hammering, engraving, shaping and polishing.
Every flower head and stem is repeatedly inspected and finished by hand throughout the making process.
Working with a flower requires a different approach from making conventional jewellery. The delicate parts of the flower must retain their lightness and detail, while the piece as a whole needs sufficient strength for a long life in a vase.
Precious Metals
Silver 925/1000
Gold 585/1000 · 14K
Gold 750/1000 · 18K
Gold 999/1000 · 24K
Hand Finishing
Once assembled, each flower is further finished by hand.
The jeweller closely inspects the surface, edges and individual details, gradually refining them through grinding, polishing and surface treatments until the final form is achieved.
Silver flowers are then electroplated.
White gold flowers are rhodium-plated.
Inspection and Hallmarking
After the final finishing, we inspect, hallmark and prepare each flower for its new home.
Each flower bears the maker’s mark, the statutory hallmark and the GIYOU mark.
We then handle the silver and gold flowers wearing cotton gloves to keep their surfaces as clean as possible during preparation and packaging.
Every Jeweller’s Flower leaves GIYOU with a certificate of origin.
It records the flower species, material, fineness, collection, year and, where applicable, the edition and individual piece number.
From Living Flower to Jeweller’s Flower
It begins with a flower that grows, changes and one day fades.
It ends with its new form in silver or gold.
Between the two are observation, decisions, modelling and the work of jewellers’ hands.
Then the Jeweller’s Flower leaves the workshop and begins a life of its own — as a gift, part of a bouquet, a home and a Jewellery Garden that can continue to grow.
