What GIYOU
Brings
GIYOU brought two worlds together – jewellery and flowers.
And changed what both jewellery and flowers can be.GIYOU brought together two worlds — jewellery and flowers.
And changed what each can be.
Flowers allow jewellery to enter the world of gifting, the home, celebrations, weddings and life together.
And jewellery enters the life we share.
01
A New Jewellery Category
Jeweller’s Flowers are real pieces of jewellery made from silver and gold. They are given just like flowers, placed in vases and gathered into bouquets.
And from a single flower, an entire Jewellery Garden can grow.
Jewellery gains space. The flower gains time.
02
A New Kind of Gift
A piece of jewellery given like a flower.
A flower is a natural gift; jewellery is a precious and lasting one. A Jeweller’s Flower brings the two together.
Individual gifts of Jeweller’s Flowers gradually grow into a bouquet or a garden.
The gift grows with the relationship.
03
Jewellery for the Vase
A single flower, a bouquet, a garden. Jewellery that becomes part of a space and a home. And a new form of home decoration.
A Jewellery Garden is never finished. It changes, grows and gradually brings together flowers that enter the home at different moments.
04
One Piece of Jewellery.
Engagement, Wedding and Life Together.
A Jeweller’s Flower stands on its own or alongside an engagement ring.
It continues into the bridal bouquet or becomes a wedding flower.
After the wedding, it becomes part of the shared home, placed in a vase. More flowers join it on anniversaries.
One piece of jewellery continues with the relationship.
05
Flowers for Life
Flowers naturally accompany us through life - love, gratitude, weddings, celebrations and home. Jeweller’s Flowers enter the same moments and can remain part of them.
The first flower may arrive at birth, another from parents, a partner, children or friends. New flowers are added to those already there, and individual gifts and moments gradually become a Jewellery Garden.
Jeweller’s Flowers accompany us through life. And their story need not end when ours does.
Flowers for a single moment become flowers for a lifetime.
06
Jewellery from Me to Us and the World
Traditional jewellery is centred on the person who wears it.
We give flowers to another person and bring them into shared spaces. They become part of relationships, the home, celebrations and moments we share.
The Jeweller’s Flower brings both worlds together. It is more oriented towards another person and the space we share.
From “I” to “we”, to relationships and the world.
